In line with the latest trends in beauty and personal care products, Coatex, a world leader specialist of rheology, has designed the Rheostyl™ line, a range of rheology modifiers combining three key needs: suspension power, clarity and aesthetic flow. A new grade, the Rheostyl™ 85 L, dedicated to naturally preserved cleansing products will be introduced at In Cosmetics 2016 in Paris, from April 12-14, 2016.
The design of Rheostyl™ 85 L has been driven by the growing trend on natural preservatives. Parabens and other synthetic preservatives being increasingly black-listed, natural preservatives are becoming more and more popular. However, development of sophisticated cleansing products associating transparency, suspension of particles and sensorial textures still remains a challenge.
Rheostyl™ 85 L is a breakthrough technology addressing this unmet need. It will allow formulators to unleash their creativity while claiming “free of” all types of synthetic preservatives. Indeed, from pH 4 to 6,
Rheostyl™ 85 L provides high transparency and superior suspension of any type of insoluble particles and beads as well as pleasant textures with smooth flow.
Rheostyl™ 85 L is a real breakthrough for the design of naturally preserved formulations
Two Innovation boxes will show case the outstanding performances of Rheostyl™ 85 L in innovative concepts of formula.
Coatex Sales and Technical Assistance team welcomes you at the Arkema booth #R 30 for technical discussions and exchanges.