Mar 26, 2025 - 21 mins
Transforming coatings innovation through Ecodesign

To meet the 1.5°C climate target, companies are accelerating action across their entire value chain. For paint formulators—where over 90% of emissions are indirect—reducing the carbon footprint of raw materials and application processes is essential.
Abstract
To limit global warming to 1.5°C above pre-industrial levels, more and more companies are adopting ambitious climate plans on their full value chain, including scopes 1, 2 and 3. With indirect emissions of paint formulators accounting for more than 90%, lowering carbon emissions from raw materials and application processes is imperative. This presentation will showcase concrete solutions illustrating our ecodesign approach, tackling several aspects of product life cycle, from safer products for people and the planet, to more circular and lower-carbon feedstocks, lower-energy coating technologies, and more durable coatings that use fewer materials and resources. These innovations provide a comprehensive roadmap with examples for each of the major coating technologies (waterborne, powder coatings and UV cured coatings), supporting the transformation of architectural and industrial coatings, enabling green buildings, electric mobility, and more circular packaging.
Key takeaways
Introduction:
- Building & construction market: a major impact on global emission
- Lowering embodied carbon of buildings: example of the coating value chain
- Five innovation pillars aligned with SDGs
- Reduction of embodied carbon through materials
Use cases:
- Achieve lower carbon footprint decorative paints
- Preserve resources with rPET and Mass Balance based powder coatings
- Save energy with superdurable low cure powder resins
- Save energy during coil coating with UV/EB technology
- Reducing energy consumption of buildings with cool roofing
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Transforming coatings innovation through ecodesign
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